Collage: Jemeria Davison; Source images: Courtesy of brandsSave this storySave this story
Some shine, some shimmer, and some even tingle, but one thing all the best tinted lip balms have in common is that they deliver equal parts moisture and color. They’re the Goldilocks of lip products: more exciting than clear balm, less fussy than lipstick, and infinitely easier to apply than anything that requires a liner, brush, or particularly steady hand. Most can be swiped on without so much as glancing in a mirror—a major selling point when you’re halfway out the door.
And tinted balm has come a long way from the barely-there tubes you may remember tossing into your middle-school backpack. Today’s formulas run the gamut from juicy, glass-like finishes to softly blurred, almost-matte ones, with pigments that can stay whisper-sheer or build into surprisingly noticeable color. The skin-care side has leveled up, too: Hyaluronic acid, shea butter, jojoba oil, vitamin E, and other moisturizing ingredients help keep dry lips soft and comfortable while you wear them. Whether you’re after a subtle your-lips-but-better flush, gloss-level shine without the tackiness, or simply a little color you can apply on autopilot, there’s a balm for that.
Our Top Tinted Lip Balms
- Best Overall: Eadem Le Chouchou Exfoliating + Softening Peptide Lip Balm, $24
- Best High-Shine: Glow Recipe Glass Balm, $22
- Best Sheer: Summer Fridays Lip Butter Balm, $24
- Best Scented: Tower 28 LipSoftie Lip Treatment, $16
Frequently Asked QuestionsLargeChevron
- Which ingredients are commonly found in tinted lip balms?
- What's the difference between tinted lip balms and lip tints?
- Meet the experts
- How we test and review products
- Our staff and testers
Best Overall: Eadem Le Chouchou Lip Softening Balm
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Eadem
Le Chouchou Exfoliating + Softening Peptide Lip Balm
Amazon
Sephora
Allure commerce editor Sarah Han applying the Eadem Le Chouchou Lip Softening Balm
Sarah Han
Why we love it: Is it a balm, a gentle exfoliator, or a glossy tint? A 2026 Allure Best of Beauty Award winner, Eadem’s Le Chouchou Lip Softening Balm is all three. “Chouchou” is French for “favorite” or “darling,” and this multitasker has certainly earned that status among Allure editors. On the exfoliating front, hibiscus flower acid and lactic acid loosen and sweep away the dead skin that can leave lips looking flaky and uneven. Then comes the balm part: Shea butter, antioxidant-rich açaí oil, mongongo oil, and moringa-derived emollients soften and replenish dry lips while giving the formula its plush, cushiony feel. Peptides round out the treatment side, reducing the appearance of fine lines and plumping the lips, says Corey L. Hartman, MD, a board-certified dermatologist based in Alabama.
And lest we forget why you’re here, the formula delivers a sheer, buildable wash of color with the juicy shine of a gloss, in fun shades named for street foods and treats from around the world, like Butter Mochi and Boba Bounce.
Han before applying the Eadem Le Chouchou Lip Softening Balm
Sarah Han
Han after applying the Eadem Le Chouchou Lip Softening Balm
Sarah Han
Tester feedback from commerce editor Sarah Han
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“To say I'm obsessed with Le Chouchou is an understatement. I haven't stopped using this stuff since I first tried it a year ago—seriously, I toss it into every purse, work bag, you name it. It's deliciously thick and cushiony, and feels miles more conditioning than my other lip balms, and the chemical exfoliants baked into the formula take it straight to S-tier lip balms. The metal tip is a nice soothing touch as well. My lips flake pretty easily, but now I can treat them during the daytime, instead of only relying on a lip mask at night. I also like using one of the more low-key shades (like Château Rose) as lip prep in the a.m. while I do my makeup, and then finish everything off with my lip color of choice.
However, my most-used shade by miles is Bissap Glaze, a yummy berry shade that lends my lips an instant pop. I wear it alone all the time, but these days, I've been experimenting with a liner and gloss combo for added boldness.” —Sarah Han, commerce editor
More to know
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- Key ingredients: hibiscus flower acid, lactic acid,, açaí oil, mongongo oil, palmitoyl hexapeptide-12, palmitoyl tripeptide-1
- Shades: 10
Best High-Shine: Glow Recipe Glass Balm
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Glow Recipe
Glass Balm
Amazon
Sephora
Allure beauty director Sarah Kinonen applying the Glow Recipe Glass Balm
Sarah Kinonen
Why we love it: Glow Recipe spent years helping your skin find its glass glow, so it was only a matter of time before the brand brought that same gleam to your lips. The 2025 Allure Best of Beauty Award-winning Glass Balm Lip Treatment slicks on a soft wash of color you can dial up with each pass, plus the kind of light-catching, glassy finish its name promises. That juicy effect takes inspiration from bingsoo, the glistening Korean shaved-ice dessert, with shades like Watermelon Bingsoo and Blackberry Bingsoo translating the idea into equally luscious washes of color. The formula centers on hyaluronic acid microspheres—tiny spheres of the water-binding ingredient that absorb moisture and expand, helping temporarily plump and smooth the look of lip lines—along with glycerin, a humectant that draws water into the lips. Antioxidant-rich fruit extracts, including kakadu plum, raspberry leaf, and plum, add further conditioning benefits.
It can even handle chapped, flaky, or otherwise dry lips, since “it pairs humectants with emollient and occlusive ingredients,” says Whitney Hovenic, MD, a board-certified dermatologist based in Reno, Nevada. “The balm base helps keep that moisture from evaporating,” she says, which is especially helpful when lips are already feeling parched.
Kinonen before applying the Glow Recipe Glass Balm
Sarah Kinonen
Kinonen after applying the Glow Recipe Glass Balm
Sarah Kinonen
Tester feedback from beauty director Sarah Kinonen
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“My dream lip balm! It’s glossy, hydrating, and comes in seven shade options (pinks, reds, and berries), which all leave behind a high-shine subtle hint of color. I toggle between the transparent Ice Bingsoo, sheer petal Watermelon Bingsoo, and pretty pink Dragon Fruit Bingsoo, but you really can’t go wrong with any of them.” —Sarah Kinonen, beauty director
More to know
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- Key ingredients: hyaluronic acid microspheres, glycerin, kakadu plum extract, raspberry leaf extract, plum extract
- Shades: 7
Best Personalized Tint: Guerlain KissKiss Bee Glow Lip Balm
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Guerlain
KissKiss Bee Glow Lip Balm
Guerlain
Han applying the Guerlain KissKiss Bee Glow Lip Balm
Sarah Han
Why we love it: Why should the lip product you reach for the most be the most basic? Guerlain’s KissKiss Bee Glow Lip Balm gives the everyday staple a luxury treatment with a buttery formula that leans into Guerlain’s signature bee motif: Honey soothes and nourishes dry lips, beeswax gives the balm its smooth, cushiony glide, and propolis works alongside hyaluronic acid to leave lips looking softer, smoother, and subtly plumper. Shea butter tops off the moisturizing mix, helping keep lips comfortable and hydrated throughout the day. It comes in eight sheer tints, but there’s another layer of color at work: Eosin, a pH-responsive pigment, enhances your natural lip tone for a personalized flush that makes each shade look a little different on everyone.
Han before applying the Guerlain KissKiss Bee Glow Lip Balm
Sarah Han
Han after applying the Guerlain KissKiss Bee Glow Lip Balm
Sarah Han
Tester feedback from Han
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“As much as I love (and will always love!) my color-packed lip stains, sometimes it's clear that my lips need a hydration-focused formula. (Hey, lip lines and flaking!) The KissKiss Bee Glow Lip Balm helps my lips look as smooth, plump, and glossy as they possibly can be—without actually using a lip plumper or gloss (both of which I'm not a fan of and rarely use). While I wish the color range was more varied, I will settle for generous layers of Blossom Glow (a rosy peach), which add *just* enough pigment for my liking. Another bonus? The gorgeous gold packaging makes me want to keep the product always in sight so that I may actually remember to reapply throughout the day—and I do!” —Han, commerce editor
More to know
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- Key ingredients: honey, beeswax, propolis, hyaluronic acid, shea butter, eosin
- Shades: 8
Best Shade Range: Fwee Smoothie Tinted Lip Balm
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Fwee
Smoothie Tinted Lip Balm
Amazon
Ulta Beauty
Allure commerce editorial assistant Hailey Roy applying the Fwee Smoothie Tinted Lip Balm
Hailey Roy
Why we love it: Are you a glossy-lip person or more of a soft-matte type? Fwee’s Smoothie Tinted Lip Balm comes in two finishes so that you can pick your lane: Glowy leaves lips with a juicy, light-catching sheen, while Velvety has a creamy, softly blurred finish—think matte’s much more comfortable cousin. And the menu of options only gets longer from there. Across the two finishes are 17 smoothie-inspired shades spanning mauves, pinks, reds, and MLBB (“my lips but better”) tones, with delicious-sounding names like Mango Peach Blend, Guava Crush, and Banana Strawberry. The formulas are more than eye candy, too: Panthenol soothes and conditions dry lips, while hyaluronic acid draws in moisture to keep them feeling soft and hydrated.
There’s also rose PDRN, a plant-based spin on PDRN, an ingredient traditionally derived from salmon DNA. “Rose-derived PDRN is gaining popularity as a plant-based alternative that may offer additional antioxidant benefits,” Sherry Backman, a cosmetic chemist based in Brattleboro, Vermont, previously told Allure. (That said, while PDRN has become a buzzy skin-care ingredient, there’s still limited clinical evidence showing what it can actually do when applied topically.) Both finishes feel lightweight and non-sticky, so the hardest part is deciding what to order.
Roy before applying the Fwee Smoothie Tinted Lip Balm
Hailey Roy
Roy after applying the Fwee Smoothie Tinted Lip Balm
Hailey Roy
Tester feedback from commerce editorial assistant Hailey Roy
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“I take my lip gloss game very, very seriously. Lip gloss > lipstick. This gloss is the perfect balance between sticky and slippery. It’s sticky enough for the gloss to last on my lips, but slippery enough to feel hydrating. Beware: This lippie does need to be reapplied pretty frequently, but because I’m a fan of the outcome, I don’t mind. Each shade also comes with a fun scent, which is a plus for me. However, if you’re not the biggest fan of fruity gourmand scents, that could be a downside to the product.” —Hailey Roy, commerce editorial assistant
More to know
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- Key ingredients: panthenol, hyaluronic acid, rose PDRN
- Shades: 17
Most Versatile: Summer Fridays Lip Butter Balm
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Summer Fridays
Lip Butter Balm
Amazon
Sephora
Allure contributing commerce writer Christa Joanna Lee applying the Summer Fridays Lip Butter Balm
Christa Joanna Lee
Why we love it: There are tinted lip balms, and then there’s the Summer Fridays Lip Butter Balm—the 2024 Allure Best of Beauty Award winner that’s one of those products editors buy in multiples. The formula cushions lips with shea and murumuru seed butters, two rich emollients that soften dry, flaky skin, while sodium hyaluronate attracts and holds onto moisture. The tinted lineup ranges from barely-there neutrals like Toasted Marshmallow to brighter picks like Poppy, but they all go on sheer, lending lips a translucent wash of color rather than full-on pigment. And if color isn’t on the agenda, the clear Vanilla—the flavor that started it all—can be slathered on generously before bed as an overnight lip mask.
Lee before applying the Summer Fridays Lip Butter Balm
Christa Joanna Lee
Lee after applying the Summer Fridays Lip Butter Balm
Christa Joanna Lee
Tester feedback from contributing commerce writer Christa Joanna Lee
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“My perpetually dry—and, sadly, often chapped—lips mean I’m always looking for something that’ll make them look a little less worse for wear. The Summer Fridays Lip Butter Balm doesn’t so much mask the dryness as it does deeply nourish my lips, leaving them feeling softer and more comfortable the longer I wear it. I was also surprised to find a subtle hint of shimmer (I don’t mind; I love a little shine in my makeup look!). I could personally do without the flavor, but that’s very much a me thing—I can see it being a fun little bonus for most people.” —Christa Joanna Lee, contributing commerce writer
More to know
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- Key ingredients: shea butter, murumuru seed butter, hyaluronic acid, vitamin E.
- Shades: 12
Best Fragrance-Free: Clinique Almost Lipstick
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Clinique
Almost Lipstick
Amazon
Nordstrom
Ulta Beauty
Allure managing editor Alessandra Foresto applying the Clinique Almost Lipstick
Alessandra Foresto
Not quite a lipstick, not quite a gloss, Clinique’s Almost Lipstick is the Goldilocks lip product for anyone who wants an effortless wash of color without the weight of traditional lipstick. The Allure Readers’ Choice Award winner comes in three layerable shades: iconic Black Honey, which—trust us—flatters just about everyone despite looking deceptively dark in the tube; Pink Honey, a soft rosy pink; and Nude Honey, a warm, barely-there neutral.
Each melts into your natural lip color for a just-bitten tint with a softly shiny finish; swipe once for a translucent coat of color or layer on more when you want to dial it up. “Castor seed oil keeps lips feeling soft and moisturized, so you get the color without that dry lipstick feeling,” says Dara Spearman, MD, a board-certified dermatologist based in Fort Wayne, Indiana. Candelilla and carnauba waxes create a lightweight, balm-like glide and help lock in moisture, while vitamin E adds antioxidant benefits and extra conditioning.
Foresto before applying the Clinique Almost Lipstick
Alessandra Foresto
Foresto after applying the Clinique Almost Lipstick
Alessandra Foresto
Tester feedback from managing editor Alessandra Foresto
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“I'm fully part of the Clinique's Black Honey cult. Because the formula is super hydrating and glossy, I reach for it when my lips are feeling dry from a few too many days wearing lip stains or matte lipsticks. The color is truly flattering—the brand says it looks different on everyone; it looks like a true berry on me—and the pigment is sheer but buildable. It's definitely not super long-lasting. It will make it through a cup of coffee, but be ready to reapply often. I have gone through so many tubes, I wouldn't even be able to approximate the count! The one I have now is down to the very bottom.” —Alessandra Foresto, managing editor
More to know
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- Key ingredients: castor seed oil, candelilla wax, carnauba wax, vitamin E
- Shades: 3
Best Conditioning: Nars Afterglow Lip Balm
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Nars
Afterglow Lip Balm
Nordstrom
Ulta Beauty
Sephora
Allure contributing commerce editor Deanna Pai applying the Nars Afterglow Lip Balm
Deanna Pai
Why we love it: Before the Nars Afterglow Lip Balm landed in our makeup bags, we caught our first glimpse of it where many good beauty trends begin: backstage at New York Fashion Week. When the balm officially debuted in 2018, Orgasm was the only shade, translating Nars’s famous peachy-pink blush into a sheer lip tint with a dusting of golden shimmer. The brand has since given Afterglow both a formula upgrade and a bigger shade wardrobe. Today, it pairs shea butter and mango seed oil with squalane and coconut oil to soften lips and prevent moisture from escaping, while antioxidant vitamin E helps condition and smooth. Hyaluronic acid pulls in moisture for a temporarily plumper, smoother look, and the formula also contains conditioning peptides.
Pai before applying the Nars Afterglow Tinted Lip Balm
Deanna Pai
Pai after applying the Nars Afterglow Tinted Lip Balm
Deanna Pai
Tester feedback from contributing commerce editor Deanna Pai
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“I have these in multiple shades, which is important because I keep them ev-er-y-where: in my purse, at my desk, in my bathroom. I’m not exaggerating when I say I swipe one on every single day. They offer just enough moisture to keep my lips comfortable, even in the dead of winter, and pigment that's sheer enough that I don't need a mirror. (If anything, they could use a touch more payoff—that’s my sole gripe, but clearly not a dealbreaker whatsoever.) But unlike my average lip balms, they add a super-subtle wash of color that makes me look a little more polished. They're my end-all, be-all." —Deanna Pai, contributing commerce editor
More to know
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- Key ingredients: shea butter, mango seed oil, squalane, vitamin E, hyaluronic acid, palmitoyl tripeptide-1
- Shades: 9
Best Buildable: Violette_FR Bisou Jelly
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Violette_FR
Bisou Jelly
Sephora
Violette_FR
Allure commerce market editor Sarah Hoffmann applying Violette_FR Bisou Jelly in Aïssa
Sarah Hoffmann
Why we love it: Here’s a quick, unprompted French lesson: Bouche mordue means “just-bitten lips.” That’s the vision makeup artist and Violette_FR founder Violette Serrat had in mind when creating Bisou Jelly, a satiny, lipstick-balm hybrid that took five years to perfect. The two-tone bullet isn’t just pretty to look at: A translucent, emollient-rich jelly ring surrounds a deeper-hued core infused with vitamin E, so every swipe deposits a cushiony layer of moisture and shine along with sheer color. That translucency also makes it particularly easy to layer: Add a few more passes to dial up the pigment without it turning heavy or opaque, or swipe it over lip liner or lipstick to add a juicy veil of shine and soften the color underneath.
No need to be precious about application, either—the more casually it goes on, the more convincingly “just-bitten” the result. Even the shade names lean into Serrat’s French references: Pomme d’Amour, a juicy red, takes its cue from the glossy candied apples of her childhood, while Bonbon à la Rose is a soft nude pink inspired by French rose candies. To get the look of fuller lips, position the jelly ring just above the lip line as you swipe; its translucent shine subtly extends the edges without looking deliberately overlined.
Hoffmann before applying Violette_FR Bisou Jelly in Aïssa
Sarah Hoffmann
Hoffmann after applying Violette_FR Bisou Jelly in Aïssa
Sarah Hoffmann
Tester feedback from commerce market editor Sarah Hoffmann
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"To some extent, I think this is the lip product I've been looking for for my entire life. It is far and away the easiest method of achieving the French blurred lip look I've ever found, and for that reason, it will simply never leave my purse again. I like to get really haphazard with the application—the messier you are, the prettier it looks, I swear—so the pigment in the center and the balm on the outside really get mixed together on my lips." —Sarah Hoffmann, commerce market editor
More to know
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- Key ingredients: castor seed oil, sunflower seed oil, jojoba esters, vitamin E
- Shades: 5
Best Flavors: Tower 28 LipSoftie Lip Treatment
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Tower 28
LipSoftie Lip Treatment
Amazon
Sephora
Revolve
Allure senior beauty editor Jesa Marie Calaor applying the Tower 28 LipSoftie Lip Treatment in Ube Vanilla
Jesa Marie Calaor
Why we love it: Tower 28’s LipSoftie Lip Treatment reads a little like a dessert menu: Ube Vanilla, Dulce de Leche, Red Bean Mochi, Confetti Cake—choosing a flavor might be more difficult than choosing a shade. The tints smell and taste as delicious as their names suggest, but there’s an interesting technicality: The formulas are actually fragrance-free, relying on food-grade flavor (listed as “flavor/aroma”) rather than added fragrance/parfum to give each balm its namesake scent and taste—a distinction the sensitive skin-focused brand made intentionally.
But it’s not all about the taste: Shea butter and a blend of jojoba, castor, soybean, coconut, and olive oils soften lips, while lysine, an amino acid, adds conditioning benefits. The cushiony formula goes on glossy and non-sticky, with a sheer wash of color that’s easy to swipe on throughout the day. In other words, LipSoftie gives you the sensory fun of a flavored lip balm without forgetting that dry lips are the reason you reached for one in the first place.
P.S. The clear SOS Vanilla shade won a 2024 Best of Beauty Award in the Sensitive category.
Calaor before applying the Tower 28 LipSoftie Lip Treatment in Ube Vanilla
Jesa Marie Calaor
Calaor after applying the Tower 28 LipSoftie Lip Treatment in Ube Vanilla
Jesa Marie Calaor
Tester feedback from Allure senior beauty editor Jesa Marie Calaor
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"Not only is the LipSoftie in Ube Vanilla deliciously sweet, but it also imparts the prettiest berry tint with a glassy shine that is perfect for fall. It dispenses to look like marmalade, but the rounded tip easily spreads it across lips for an even wash of color. I also love how balmy (and not sticky) it feels on my lips." —Jesa Marie Calaor, senior beauty editor
More to know
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- Key ingredients: shea butter and a blend of jojoba, castor, soybean, coconut, and olive oils
- Shades: 8
Frequently Asked Questions
Which ingredients are commonly found in tinted lip balms?
Whether tinted or clear, a balm's main job is to offset dryness and chapping, and to do this, it’s spiked with nourishing ingredients you're probably familiar with from your skin-care routine. Here are a few of the most common ones:
Hyaluronic acid
This humectant is arguably the most popular hydrator in skin care. Doris Day, MD, a New York City-based board-certified dermatologist, previously told Allure that hyaluronic acid is "great at holding water and giving skin resilience and firmness." She also noted that while injecting hyaluronic acid into the deeper layers of the skin provides the most effective results and helps restore lost volume, this ingredient is still quite beneficial as a topical. "When used in creams, lotions, and serums, it can also do wonders for rejuvenation and hydration," she said.
Shea butter
While humectants like hyaluronic acid bind water to the skin's surface layer, emollients like shea butter act as a seal to prevent moisture loss while reducing roughness and flaking. "Shea butter is rich in essential fatty acids, making it an excellent emollient for the skin, helping to simultaneously moisturize and protect against water loss," Kim Nichols, MD, a board-certified dermatologist based in Greenwich, Connecticut, previously told Allure. Dr. Nichols added that shea butter is also a great source of vitamins A (also known as retinol) and E, two antioxidants that soothe and soften irritated, dry, and itchy skin. "This combination of powerhouse ingredients makes shea butter an ideal ingredient to help soothe symptoms of common skin-care conditions such as eczema, rosacea, and psoriasis, to name a few," she says.
Jojoba oil
Despite having "oil" in its name, jojoba oil is relatively lightweight. "Jojoba oil is actually a liquid wax, which is why it feels less greasy on skin compared to oils," Ron Robinson, cosmetic chemist and founder of BeautyStat, previously told Allure. Unlike most oils, jojoba oil is made up mainly of fatty acids, alcohol, and hydrocarbons. According to Marisa Garshick, MD, a board-certified dermatologist in New York City, jojoba oil's composition is what gives its moisturizing properties a light texture that won't clog pores as easily as other oils. "It acts as both a humectant to draw moisture in and an emollient that softens and smoothes the skin," she says.
Peptides
You've likely seen a boom in peptide lip treatments, and for good reason. If you're looking for a (much more subtle) alternative to fillers or Botox, "Peptide lip balms can be effective for improving lip texture and hydration," says Cindy Bae, MD, a board-certified dermatologist based in New York City. Though the concentration and type of peptides will determine how effective said peptides are, the star ingredient can firm, smooth, plump, and minimize the appearance of lip lines.
What's the difference between tinted lip balms and lip tints?
They may have similar names, but tinted lip balms focus on moisture replenishment while lip tints and stains provide more potent color. Though not every lip stain can be considered a moisturizing balm, Cincinnati, Ohio-based cosmetic chemist Kelly Dobos previously told Allure that, depending on composition, just about any lip product can act as a tint. "The color additives are the primary determinant of whether a color actually stains the lips," she says. "It's really about the chemistry of the color additives that contribute to staining, so balms, glosses, and lipsticks can all be lip stains."
Meet the experts
- Sherry Backman, a cosmetic chemist based in Brattleboro, Vermont
- Cindy Bae, MD, a board-certified dermatologist based in New York City
- Doris Day, MD, a New York City-based board-certified dermatologist
- Kelly Dobos, a Cincinnati, Ohio-based cosmetic chemist
- Kim Nichols, MD, a board-certified dermatologist based in Greenwich, Connecticut
- Marisa Garshick, MD, a board-certified dermatologist in New York City
- Whitney Hovenic, MD, a board-certified dermatologist and co-founder of Spooge based in Reno, Nevada
- Ron Robinson, a cosmetic chemist and founder of skin-care brand BeautyStat
- Dara Spearman, MD, a board-certified dermatologist and the founder of Radiant Dermatology Associates based in Fort Wayne, Indiana.
How we test and review products
When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.
For our list of the best tinted lip balms, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance (or lack thereof), texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from board-certified dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.
Our staff and testers
A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.